Noboribetsu is a coastal city in southwest Hokkaido, to the south of Sapporo and to the southeast of the ski resort area of Niseko.
The city is most well known for the inland Noboribetsu Onsen area and the Jigokudani (Hell Valley) geothermal area.
At the start of February, Noboribetsu Onsen holds a naked man festival.