Celebrating the end of 14 days of worship after the new year, the Shittenoji Doya Doya Festival sees dozens of loincloth-clad men and boys being doused in very cold water as they compete in teams for banknotes . The competitors are made up of students from local high-schools that have a historic connection with the temple. They shout “doya doya” – the Japanese onomatopoeia for the sound of thundering footsteps – as they are soaked. The atmosphere is energetic with a highly competitive edge. You can watch from the temple grounds, but crowds gather early, so be there in the morning to get a good spot.