A unique festival straight from the world of popular series Hanasaku Iroha, the following for this fiery event grows every year. The town of Yuwaku was used as a model for the town of Yunosagi Onsen and plenty of spots are identical, with fans coming througout the year in a form of pilgrimage. The festival is the big draw however, having started in 2011 – along with the series – and growing year upon year. The lanterns are lit from July to October and visitors can leave nozomifuda (wishing plaques) ready to be burned on the night.