First held in 1655, the Sendai Aoba Festival takes place at the beginning of the warm season, in early May 2020.
The Yoi Matsuri on Saturday night features the Suzume Odori, the Sparrow Dance, performed by thousands of dancers. On Sunday, many mikoshi shrines and large yamaboko floats are paraded down the city streets.
The main location of the Sendai Aoba Festival is Jozenji Street in central Sendai, in Miyagi Prefecture. Food, crafts and various stalls will be available.