In its 31st year, the event’s official Japanese title is “Sendai Hikari no Pajento” which doesn’t mention anything about starlight.
If it’s not obvious from the photo, this event is Sendai’s main winter illumination event.
The venue for the light-up is the Zelkova lined boulevards of Aoba Dori and Jouzenji Dori right in the center of Sendai. A good starting point is Kotodai Station at the eastern end of Jouzenji Dori, although the area is within easy walking distance of Sendai Station.
The light-up is on daily from 5:30pm until 10pm, staying open until 11pm on Fridays and Saturdays until New Year’s Eve. Once we enter January, the Pageant will have a few breaks, with the pageant set to continue on the 2nd, 3rd, 9th, 10th, and 11th.