In its 37th year, the event’s official Japanese title is “Sendai Hikari no Pajento” which doesn’t mention anything about starlight.
If it’s not obvious from the photo, this event is Sendai’s main winter illumination event.
The venue for the light-up is the Zelkova-lined boulevards of Aoba Dori and Jouzenji Dori right in the center of Sendai. A good starting point is Kotodai Station at the eastern end of Jouzenji Dori, although the area is within easy walking distance of Sendai Station. There will also be a Christmas Market from December 9 to December 25 in the Civic Square.
You can’t have a winter illumination event in Japan without giving it a theme. The theme for this year’s Pageant is “Look up, keep smile!” (not smiling).
The light-up runs daily from 7 p.m. until 10 p.m. on weekdays, and from 6 p.m. to 10 p.m. on weekends. On New Year’s Eve, the lights will stay on until midnight.Organizers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.