Earth Celebration
★ Staff recommendation
Head to Sado Island for a celebration of the Earth and its shades of beauty.
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Katakai Fireworks Festival
Experience the world’s largest firework and over 15,000 fireworks lighting up the sky across two spectacular nights.
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Niigata Odori Geisha Performance
Watch Niigata's remaining geisha perform traditional musical and dance pieces.
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People-Throwing and Ash-Smearing Festival
Watch men get tossed into snow and behold the messy ash-smearing chaos.
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Hodare “Penis Festival”
On the second Sunday of March, a 2.2 meter tall phallic-shaped statue that weighs approximately 600kg is paraded around a small village in Niigata.
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Tsunan Snow Festival
Sky lanterns light up the night, snowboarders take on epic jumps, and local food stalls bring Niigata’s snow country to life at the Tsunan Snow Festival.
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Gion Kashiwazaki Sea Fireworks
This carefully choreographed fireworks display, set against the backdrop of the sea, is worth the trek.
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Lake Nojiri Fireworks Festival
This lesser-known festival of fireworks features a unique setting.
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Nagaoka Fireworks Festival
Get ready for fireworks, float parades, and folk dance processions.
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